Fab Giovanetti’s build-in-public content strategy
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Fab Giovanetti’s build-in-public content strategy

Ramli John

Ramli John

• 4 min read
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Fab Giovanetti, Founder of Alt Marketing School, shares her course-based content strategy.

"Build in Public" is a marketing approach where entrepreneurs transparently share the behind-the-scenes wins, struggles, and learnings as they create and sell a product online. By doing so, they can gain early supporters and customers for their startup.

Fab Giovanetti, Founder of Alt Marketing School, takes this approach to her company's content strategy. Today, she shares how the Alt Marketing School team creates content and courses in public.

In episode 53 of the Marketing Powerups Show, you'll learn:

  • Fab's build-in-public content strategy.
  • Common mistakes when creating content in public.
  • How to create space for marketers to thrive.
  • A career powerup that has accelerated Fab's career.

Listen to the episode on Apple Podcast and Spotify now, or watch it on YouTube.

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⭐️ Fab's build-in-public content strategy

Building content in public can be a powerful strategy for marketers looking to transparently share their process and create a sense of community. Fab Giovanetti, Founder and CEO of Alt Marketing School, shares her approach to building content in public to drive engagement and buzz. Here are 3 key takeaways:

1. Get feedback early to shape your content.

Involve your audience early, even sharing the outline or excerpts of your content to make them invested in the process. This helps create trust and shows you actually care about solving your audience's pain points.

"By creating personal touch points, by sharing the journey, by sharing, whether it's parts of the curriculum, whether it's how things are shaping up, I'm making my audience part of that journey. And then if they have this pain point that I'm painting for them, the little reminders and nudges, these little interactions that I'm having with them, help them if they are ready, and if this is the right direction for them, then to commit."

2. Give people a taste before asking them to commit.

A short but impactful sample class can increase conversion rates if you're creating a course or gated content. Fab hosts "taster" classes for Alt Marketing School that mimic the actual course experience work very well. It gives the audience a glimpse of the full program without requiring a commitment upfront.

"What works the most is when people get to have an experience with me where I do a taster class that even if it's not, sometimes it cannot do exactly the same. So for me, for example, we don't do like in Zoom like we would do with people's faces. It's more webinar style. But I make a short 30 minutes class, super impactful, super actionable, no fluff, very interactive, and I give people exactly the experience they're going to get during the cohort."

3. Iterate based on your audience's response.

Once you've published your content, it's not over! Build in feedback loops to continually refine and improve based on what your audience responds well to. Review comments, survey data, and engagement metrics to iterate.

"I can break down the system itself, how I do it, but looking at the feedback, I see something that can be done better. I ask myself, "How can I make this the best content experience out there?"

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Subscribe now to instantly unlock a powerups cheatsheet that you can download, fill in, and apply Fab Giovanetti’s build-in-public content startegy.

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    🎉 About Fab Giovanetti

    Fab Giovanetti is the founder and CEO of Alt Marketing School, a company focused on making marketing more human through education and training. With over 15 years of experience across various industries, Fab is passionate about helping marketers thrive by teaching them to market from the heart. Known for her high energy and fun approach to education, Fab has helped countless students and clients achieve success.

    🕰️ Timestamps and transcript

    • [00:00:00] Building in Public: Creating Content and Courses
    • [00:00:58] Building Courses in Public: A Strategy for Education-Focused Content
    • [00:05:35] Creating a System for Content Creation
    • [00:07:28] Building a Course in Public
    • [00:12:27] Building in Public: A Directional Approach to Marketing
    • [00:18:34] The Importance of Being Honest in Marketing
    • [00:21:02] Building Courses in Public with Fab Giovanetti
    • [00:24:46] Alt Marketing School CEO on the Power of Distraction
    • [00:25:18] The power of networking and cultivating relationships
    • [00:31:25] Alt Marketing School: Building the Next Generation of Marketers

    Episode transcript

    [00:00:00] Building in Public: Creating Content and Courses with Fab Giovanetti

    [00:00:00] Ramli John: Building public is a marketing approach where entrepreneurs transparently share their behind the scenes wins, struggles and learnings as they create and sell a product online.
    [00:00:08] Ramli John: By doing so, they can get early supporters and customers for their startup.
    [00:00:12] Ramli John: Now, Fab Giovanetti, founder of Alt Marketing School, takes this approach to her company's content strategy.
    [00:00:17] Ramli John: Today, she shares how alt Marketing school team creates content and courses in public.
    [00:00:21] Ramli John: In episode 52 of Marketing Pop show, you learn first of all, Fab's building public content strategy.
    [00:00:27] Ramli John: Second, common mistakes when creating content in public.
    [00:00:30] Ramli John: Third, how to create space for marketers to thrive.
    [00:00:32] Ramli John: And number four, a career power up that's accelerated Fab's career.
    [00:00:36] Ramli John: Before we get started, I created a free power ups cheat sheet that you can download and apply Fab's build in public content strategy to your business right away.
    [00:00:44] Ramli John: Get it now@marketingpowerups.com or find that link in the show notes and description ready?
    [00:00:49] Ramli John: Let's go.
    [00:00:50] Ramli John: Marketing power ups ready, go.

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      Ramli John

      Ramli John

      Ramli John is the founder of Marketing Powerups and author of the bestselling book Product-Led Onboarding. He's worked with companies such as Appcues, Mixpanel, and Ubisoft to accelerate their growth.
      Fab Giovanetti’s build-in-public content strategy
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